Client Need: US producer Winebow needed to both reposition their existing sustainable Chilean wine range, Root 1, and also needed a full creative campaign for their new bag-in-box red blend, GEA, aimed at environmentally conscious millennials and urban professionals. 

DAf’s response: Pulling together the importance of the brand’s origin and ethos, we developed a positioning and creative campaign that brings them together, leading with the tagline: Deeply Chilean, Wildly Sustainable. With this, we created visuals that combine lifestyle with the wild power of the Chilean landscape, featuring llamas roaming the mist-covered Andes and grapes growing on vines just kilometers from the Pacific Ocean along with casual moments of people enjoying the wine. 

The takeaway: Bringing a brand’s message to market with immersive visuals and a razor-sharp tagline.